Futureproof your career or transition to the tech sector. Enjoy up to 70% IBF subsidy + SkillsFuture Credits!

Learn More

Home / Courses / Performance-Driven Digital Marketing With AI

Multiply Your Marketing Impact
with AI

Singapore's highest-rated AI digital marketing course. Learn GEO, SEO, AI-powered SEM automation and data-driven analytics. From ranking on ChatGPT to running high-ROI Google Ads campaigns, master the complete AI digital marketing stack.

Apply NowSee Upcoming Schedule
Train Your TeamGet A Quote
Generative AI Course (WSQ-Accredited)
Beginner-friendlyZero-Coding Skills Needed
20,000+Skilled Professionals
Industry PractitionersNot just theorists
Up to 70% OffWith SSG, SFC, PSEA & UTAP
3,000+5-star reviews
DM100: AI Digital MarketingFor Marketers & Growth Professionals
SchedulesFor Corporate

Skills That Pay Off

Market Smarter With AI

Master AI-native marketing

Automate content, optimise campaigns, and generate insights — the skills traditional marketers don't have.

Master SEO, GEO, and the New Rules of Search

Learn to rank on Google through SEO, and show up in AI-generated answers through Generative Engine Optimisation (GEO) — the emerging discipline that determines visibility on ChatGPT, Perplexity, and Google AI Overviews. Most marketers haven't caught up yet.

Earn a WSQ Certificate

A nationally recognised credential that proves your marketing expertise to employers and clients.

Stay Ahead of the Algorithm

AI is reshaping how people search, buy, and engage. This course keeps you ahead of the curve — so you're not just keeping up, you're leading the way.

54%of employers consider AI fluency a key hiring qualification
3 in 4workers in Singapore now use AI tools at work
85%of AI users report gains in productivity & work quality
2 in 3AI-adopting firms are redesigning jobs to integrate AI

Source: IMDA Digital Economy Report 2025

Is This Course For You?

Marketers Who Want to Stay Relevant

Traditional marketing skills aren't enough anymore. DM100 helps you catch up to AI-powered campaigns, personalisation, and automation — and pull ahead.

Business Owners Who Want to Grow Faster

Learn AI-powered digital marketing and take control of your growth — without spending on expensive agencies or specialists.

Career Switchers Who Want a High-Demand Skill

With AI skills, you're not just entering digital marketing — you're entering at the top. DM100 gives you the complete toolkit to start your marketing career.

Professionals Who Want to Add Marketing Skills

Whether you're in sales, product, or operations, understanding digital marketing makes you more valuable and opens new career doors.

Skills You'll Gain

AI-Powered Content & Strategy
Next-Generation SEO & GEO
Traditional SEO
Keyword Research
Automated Technical Audits
Content Strategies

Real People. Real Skills. Real Change.

These aren't polished case studies — they're honest accounts from working professionals who decided to learn something new and discovered what they were capable of.

Explore Learners Projects
Success stories showcase

Master the Complete AI Digital Marketing Stack

DM100 isn't just about AI content creation. You'll master the four pillars of modern digital marketing: GEO/SEO (search domination), SEM (paid advertising), AI content (creation at scale), and analytics (data-driven decisions).

Course Modules

Spot underperforming campaigns before they waste budget. Predict which customers are likely to convert. Present data-driven insights to leadership without drowning them in numbers.

AI-Powered Content & Strategy

Using generative AI to create high-converting marketing copy, personalise content at scale, and develop data-driven customer value journeys that outperform traditional campaigns.

Next-Generation SEO & GEO

Mastering both traditional SEO and Generative Engine Optimisation (GEO)—the new standard for ranking on AI-powered search engines like Google's AI Overviews, Perplexity, and ChatGPT.

Automated SEM & Paid Advertising

Using AI for smart bidding, automated creative optimisation, and predictive audience targeting that maximises ROI whilst reducing manual work.

AI-Driven Analytics & Insights

Transforming raw data into actionable insights with AI tools that automatically identify trends, predict outcomes, and generate plain-language reports.

Lesson 1: Introduction to Digital Marketing in the AI AgeCollapse
  • Define digital marketing and its significance in the modern business landscape.
  • Explore the integration of AI tools and platforms into a successful marketing strategy.
  • Understand the customer journey and AI-powered customer behavior analysis.
  • Master the “Internet Street” concept: navigating choice explosion and paralysis.
  • Recognize AI as a competitor for attention (Algorithm vs. Human).
  • Apply the paradigm shift: “The Algorithm is the Audience” — marketing to both humans and AI curators.
Lesson 2: Crafting the Customer Value Journey with AIExpand
Lesson 3: Next-Generation GEO & SEO with AI (Part 1)Expand
Lesson 4: Mastering GEO (Generative Engine Optimization) with AI ToolsExpand
Lesson 5: AI-Powered Search Engine Marketing (Part 1)Expand
Lesson 6: Advanced SEM with AI Automation (Part 2)Expand
Lesson 7: Digital Marketing Analytics with AIExpand
Capstone ProjectExpand

Course Fees & Subsidies

We believe upskilling should be accessible. That's why eligible Singaporeans and PRs can enjoy up to 70% SSG funding. Stack it with SkillsFuture Credits, PSEA and UTAP, and you could pay as little as $0.

User Group
Course price
before subsidy
Course price
after SSG
Course price after SSG
+ Stack your $500 SFC
Singaporeans aged 40 and above
SSG 70%SFCUTAP
Course Fees (incl. GST)
$1,853.00 (incl. GST)
After SSG subsidy
$663.00save $1,190.00 (64%)
Stack additional $500 SFC
$163.00save $1,690.00
Singaporeans aged 21-39 & PRs aged 21+
SSG 50%SFCUTAPPSEA
Course Fees (incl. GST)
$1,853.00 (incl. GST)
After SSG subsidy
$1,003.00save $850.00 (46%)
Stack additional $500 SFC
$503.00save $1,350.00
Foreign nationals, non-PRs
No Subsidies
Course Fees (incl. GST)
$1,853.00 (incl. GST)
After SSG subsidy
$1,853.00
Stack additional $500 SFC
—
* You may pay even less by stacking with PSEA and UTAP. Use our Subsidy Calculator to find out the exact amount you'll pay.

SkillsFuture Funding (SSG) Up to 70% subsidy for eligible Singaporeans & PRs

Find out how

SkillsFuture Credits (SFC) Use to offset fees for Singaporeans aged 25+

Find out how

PSEA Use your Post-Secondary Education Account to pay course fees

Find out how

UTAP for NTUC Members Claim up to 50% of remaining fees (max $500/year)

Find out how

SkillsFuture Enterprise Credit (SFEC) Employer-sponsored credit for enterprise-supported training

Find out how

Pay less than $163.00 for this course!

Many of our learners stack SkillsFuture Credits, PSEA or UTAP on top of SSG funding

Let us help you

Select preferred slot:

Start Month :
Duration :
Type :

Saturday Classes

Filling up fast!
4 Apr → 16 May 2026Every Saturday
9.00am → 12.00pm
Online (Zoom)
Sat4Apr
Sat11Apr
Sat18Apr
Sat25Apr
Sat2May
Sat9May
Sat16May
Suitable for learners, part-timers

Wednesday Classes

Filling up fast!
8 Apr → 20 May 2026Every Wednesday
7.00pm → 10.00pm
Online (Zoom)
Wed8Apr
Wed15Apr
Wed22Apr
Wed29Apr
Wed6May
Wed13May
Wed20May
Suitable for learners, part-timers

Do you have enquiries about these slots?Reach us via Whatsapp →

Heicoders Instructors team

Taught by Industry Practitioners. Trusted by Employers.

At Heicoders, you learn from the real deal: engineers, data scientists and AI specialists from top companies. They bring insider knowledge, real-world strategies and the mindset employers look for. You don't just learn what to do. You learn how the best in the field do it.

That's how you'll gain the confidence to solve problems, speak the language of tech and stand out at work. So when you learn with Heicoders, you're not just preparing for the job. You're learning from people already doing it and rooting for you to join them.

Our Instructors

Beh Min Yan

Beh Min Yan

CEO & Principal Instructor

Masters of Informations System, Carnegie Mellon University

Kong Yu Ning

Kong Yu Ning

Chief of Growth & Principal Instructor

Masters of Management Science & Engineering, Columbia University

Chan Yu Siang

Chan Yu Siang

Chief of Training & Standards & Principal Instructor

Masters of Computing, Singapore Management University

Beh Wei Chen

Beh Wei Chen

Chief Technology Officer & Principal Instructor

MSc, Georgia Institute of Technology

Darryl Wang

Darryl Wang

Senior Data Science Manager, LINE MAN

MSc Analytics, Georgia Institute of Technology

From Individuals to Organisations, Real Results Happen Here

SK
Sam Koh
★★★★★

"The curriculum was well structured and easy to follow, and I found it directly relevant to my field of work."

Sam found the DM100 Performance-Driven Digital Marketing With AI course well-organised and applicable to her work. She looks forward to more courses with Heicoders in the future.

DM100
LW
Loh Chih Wei
★★★★★

"Each module came with real-world examples and hands-on exercises that made it easy to apply the concepts immediately."

Loh Chih Wei praised DM100's practical content covering SEO, SEM, content creation, and analytics with up-to-date industry insights. She left noticeably more confident in measuring and optimising campaigns.

DM100
YC
Yuan Lin Chia
★★★★★

"Eugene is a great instructor who was very generous with his sharing on real-world examples — crucial for understanding how to integrate the different aspects of digital marketing."

Yuan Lin chose Heicoders for its focus on performance marketing. Instructor Eugene's real-world examples helped her connect the dots across SEO, SEM, and paid channels. Highly recommended, backed by strong feedback from friends who took other Heicoders courses.

DM100
Read more success stories

FAQs on AI Digital Marketing Course

Is this AI digital marketing course suitable for beginners?Collapse

Yes! DM100 is beginner-friendly and suitable for learners with zero digital marketing background. We start with fundamentals and progressively build up to advanced AI-powered strategies. No prior marketing or technical experience required.

How is this different from other marketing courses in Singapore?Expand
What AI digital marketing tools will I learn?Expand
What jobs can I get after completing this AI digital marketing course?Expand
Do I need to be a programmer to take this course?Expand
Why is this Singapore's highest-rated AI digital marketing course?Expand
How long is the course?Expand
Is there a certificate?Expand
What happens if I can't make it to one of the sessions?Expand
Will I have access to recorded sessions for revision?Expand
I'm an NTUC member. How do I apply for the UTAP subsidy?Expand

Related Courses That You Might Like

DA100 : Data Analytics with SQL & Tableau

Hot

Turn complexity into clarity. Build insights that stand on solid data and sound design.

Subsidies available:

✓SkillsFuture Credits
✓UTAP
✓SSG
✓PSEA
Browse Course

GA100 : Generative AI Course for Automation & Productivity

Hot

Master prompt engineering, workflows, and AI agents to stay ahead and advance your career.

Subsidies available:

✓SkillsFuture Credits
✓UTAP
✓SSG
✓PSEA
Browse Course

SE100 : Full Stack Web Development

Build modern web applications from frontend to backend. Learn React, Node.js, and database management.

Subsidies available:

✓SkillsFuture Credits
✓UTAP
✓SSG
✓PSEA
Browse Course

As featured on

We reply within 24 hours

Find the right course for you and your team

Our experts will help match you to a learning path tailored to your goals.

Drop us an email

Tell us a little about yourself and we'll be in touch.

⌄

By submitting, you agree to Heicoders Academy processing your data as described in our Privacy Policy.

or

Contact us via Whatsapp for a faster reply