What jobs can I get after completing this AI digital marketing course?

Graduates pursue roles such as Digital Marketing Manager, SEO/GEO Specialist, SEM Specialist, Content Marketing Specialist, Marketing Analytics Specialist, and Growth Marketer. Salaries range from S$3,000-10,000/month depending on experience and specialisation.

How long is the course?

DM100 consists of 6 lessons (3 hours each) + 1 capstone project, totalling 18 hours. The course runs over 6 weeks with classes held once per week (Saturdays 9AM-12PM or Wednesdays 7PM-10PM).

WSQ Certificate

Digital Marketing with AI Course in Singapore (DM100)

Use AI to build a live business website in your first class. Then learn AI for digital marketing: get found on Google and in AI-generated answers, run smarter SEM and Meta Ads campaigns, and use data to improve results.

Course Ref. No.: TGS-2025057979 (Online) and TGS-2025059074 (Classroom)

Apply NowSee Upcoming Schedule

Train Your TeamGet A Quote

Beginner-friendlyZero-Coding Skills Needed

20,000+Skilled Professionals

Industry PractitionersNot just theorists

Up to 70% OffWith SSG, SFC, SFEC & UTAP

4,000+5-star reviews

Skills That Pay Off

Market Smarter With AI

Master AI-native marketing

Automate content, optimise campaigns, and generate insights on a real business website you build and grow yourself, skills traditional marketers don't have.

Master SEO, GEO, and the New Rules of Search

Learn to rank on Google through SEO, and show up in AI-generated answers through Generative Engine Optimisation (GEO), the emerging discipline that determines visibility on ChatGPT, Perplexity, and Google AI Overviews. Most marketers haven't caught up yet.

Earn a WSQ Certificate

A nationally recognised credential that proves your marketing expertise to employers and clients.

Stay Ahead of the Algorithm

AI is reshaping how people search, buy, and engage. This course keeps you ahead of the curve, so you're not just keeping up, you're leading the way.

54%of employers consider AI fluency a key hiring qualification

3 in 4workers in Singapore now use AI tools at work

85%of AI users report gains in productivity & work quality

2 in 3AI-adopting firms are redesigning jobs to integrate AI

Source: IMDA Digital Economy Report 2025

Is This Course For You?

Marketers Who Want to Stay Relevant

Traditional marketing skills aren't enough anymore. DM100 helps you catch up to AI-powered campaigns, personalisation, and automation — and pull ahead.

Business Owners Who Want to Grow Faster

Learn AI-powered digital marketing and take control of your growth — without spending on expensive agencies or specialists.

Career Switchers Who Want a High-Demand Skill

With AI skills, you're not just entering digital marketing — you're entering at the top. DM100 gives you the complete toolkit to start your marketing career.

Professionals Who Want to Add Marketing Skills

Whether you're in sales, product, or operations, understanding digital marketing makes you more valuable and opens new career doors.

Skills You'll Gain

AI-Powered Content & Strategy

Next-Generation SEO & GEO

Traditional SEO

Keyword Research

Automated Technical Audits

Content Strategies

For Individuals

Real People. Real Campaigns. Real Results.

These aren't polished case studies — they're honest accounts from working professionals who learned to run AI-powered marketing and saw what it did for their campaigns.

Join 20,000+ learners

For Teams & Organisations

Ready to Build an AI-Capable Team?

Join 200+ organisations, from finance to the public sector, that have already equipped their teams with practical, job-ready AI skills.

200+organisations trained

Master the Complete AI Digital Marketing Stack

DM100 isn't just about AI content creation. You'll master four AI-powered pillars of modern digital marketing: next-generation SEO and GEO, automated SEM and paid advertising, AI-powered content and strategy, and AI-driven analytics and insights.

Course Modules

Spot underperforming campaigns before they waste budget. Predict which customers are likely to convert. Present data-driven insights to leadership without drowning them in numbers.

AI-Powered Content & Strategy

Using generative AI to create high-converting marketing copy, personalise content at scale, and develop data-driven customer value journeys that outperform traditional campaigns.

Next-Generation SEO & GEO

Mastering both traditional SEO and Generative Engine Optimisation (GEO), the new standard for ranking on AI-powered search engines like Google's AI Overviews, Perplexity, and ChatGPT.

Automated SEM & Paid Advertising

Using AI for smart bidding, automated creative optimisation, and predictive audience targeting that maximises ROI whilst reducing manual work.

AI-Driven Analytics & Insights

Transforming raw data into actionable insights with AI tools that automatically identify trends, predict outcomes, and generate plain-language reports.

Lesson 1: Digital Marketing in the Age of AI

Compare traditional marketing, digital marketing, and AI-powered digital marketing, and where the line actually sits.
Explore the core digital channels this course focuses on: SEO, SEM/PPC, and content marketing.
Map the Customer Value Journey (TOFU, MOFU, BOFU) using a real business case study.
Compare how channel strategy shifts across business types, from local services to B2C lifestyle brands to B2B SaaS.
Understand the difference between LLMs and AI agents, and apply the TCREI prompt engineering framework.
Use an AI agent to build your own live business website, the project you will build on for the rest of the course.

Lesson 2: The AI Content Engine: Customer Journey & Persona Building

Lesson 3: Getting Found with AI: SEO, AEO & GEO

Lesson 4: AI-Powered Paid Search: SEM Campaigns

Lesson 5: AI-Powered Paid Social: Meta Ads Campaigns

Lesson 6: AI-Powered Campaign Analytics & Reporting

Capstone Project

Course Fees & Subsidies

We believe upskilling should be accessible. That's why eligible Singaporeans and PRs can enjoy up to 70% SSG subsidy. Stack it with SkillsFuture Credits, PSEA and UTAP, and you could pay as little as $0.

User Group

Course price before subsidy

After SSG Subsidy

Singaporeans aged 40 and above

SSG 70%

Course Fees (incl. GST)

$1,853.00 (incl. GST)

After SSG subsidy

$663.00save $1,190.00 (64%)

Singaporeans aged 21-39 & PRs aged 21+

SSG 50%

Course Fees (incl. GST)

$1,853.00 (incl. GST)

After SSG subsidy

$1,003.00save $850.00 (46%)

Foreign nationals, non-PRs

No Subsidies

Course Fees (incl. GST)

$1,853.00 (incl. GST)

After SSG subsidy

$1,853.00

SkillsFuture Subsidy (SSG) Up to 70% subsidy for eligible Singaporeans & PRs

Find out how

SkillsFuture Credits (SFC) Use to offset fees for Singaporeans aged 25+

Find out how

PSEA Use your Post-Secondary Education Account to pay course fees

Find out how

UTAP for NTUC Members Claim up to 50% of remaining fees (max $500/year)

Find out how

SkillsFuture Enterprise Credit (SFEC) Employer-sponsored credit for enterprise-supported training

Find out how

Select preferred slot:

1 cohort available in October · Sorted by start date

Part Time · Saturday Classes

Filling up fast

24 Oct → 28 Nov 2026Every Saturday

9:00am → 12:00pm

Online via Zoom

🏠 Suitable for part-timers

YOUR CLASS SESSIONS

24OCT

SAT

31OCT

SAT

7NOV

SAT

14NOV

SAT

21NOV

SAT

28NOV

SAT

6 sessions · 3 hrs each · 18 hrs total

Starts 24 Oct 2026

Taught by Industry Practitioners. Trusted by Employers.

At Heicoders, you learn from the real deal: engineers, data scientists and AI specialists from top companies. They bring insider knowledge, real-world strategies and the mindset employers look for. You don't just learn what to do. You learn how the best in the field do it.

That's how you'll gain the confidence to solve problems, speak the language of tech and stand out at work. So when you learn with Heicoders, you're not just preparing for the job. You're learning from people already doing it and rooting for you to join them.

Our Instructors

Beh Min Yan

CEO & Principal Instructor

Masters of Informations System, Carnegie Mellon University

Kong Yu Ning

Chief of Growth & Principal Instructor

Masters of Management Science & Engineering, Columbia University

Chan Yu Siang

Chief of Training & Standards & Principal Instructor

Masters of Computing, Singapore Management University

Beh Wei Chen

Chief Technology Officer & Principal Instructor

MSc, Georgia Institute of Technology

Darryl Wang

Senior Data Science Manager, LINE MAN

MSc Analytics, Georgia Institute of Technology

From Individuals to Organisations, Real Results Happen Here

Koh Li-Ming, SamanthaDM100 Alumni, Apr 2025

★★★★★

"The curriculum was well structured and easy to follow, and I found it directly relevant to my field of work."

Sam found the DM100 Performance-Driven Digital Marketing With AI course well-organised and applicable to her work. She looks forward to more courses with Heicoders in the future.

DM100

Loh Chih WeiDM100 Alumni, Oct 2024

★★★★★

"Each module came with real-world examples and hands-on exercises that made it easy to apply the concepts immediately."

Loh Chih Wei praised DM100's practical content covering SEO, SEM, content creation, and analytics with up-to-date industry insights. She left noticeably more confident in measuring and optimising campaigns.

DM100

Chia Yuan LinDM100 Alumni, Jan 2025

★★★★★

"Eugene is a great instructor who was very generous with his sharing on real-world examples, crucial for understanding how to integrate the different aspects of digital marketing."

Yuan Lin chose Heicoders for its focus on performance marketing. Instructor Eugene's real-world examples helped her connect the dots across SEO, SEM, and paid channels. Highly recommended, backed by strong feedback from friends who took other Heicoders courses.

DM100

FAQs on Digital Marketing with AI

What are the minimum entry requirements for the course?

To ensure the course is suitable for your learning needs, all learners are required to complete a short pre-enrolment assessment. This brief questionnaire (under 5 minutes) helps us understand your background and confirm that you meet the basic prerequisites:

English proficiency – ability to follow lessons and communicate in spoken and written English
Basic digital literacy – familiarity with everyday tools such as email and web browsing

Your enrolment will be confirmed once the assessment indicates the course is a good fit, helping ensure you have the best possible learning experience.

What are the payment modes? Do you accept credit card?

What are the course completion and attendance requirements?

How do I transfer or withdraw from my class? Is refund possible?

Is this Digital Marketing course WSQ-certified?

Is this AI digital marketing course suitable for beginners?

How is this different from other marketing courses in Singapore?

Can I use SkillsFuture credits for this course?

What AI digital marketing tools will I learn?

What kind of role can I apply for after this course?

Do I need to be a programmer to take this course?

Why is this Singapore's highest-rated AI digital marketing course?

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Our experts will help match you to a learning path tailored to your goals.

Drop us an email

Tell us a little about yourself and we'll be in touch.

Digital Marketing with AI Course in Singapore (DM100)

Market Smarter With AI

Master AI-native marketing

Master SEO, GEO, and the New Rules of Search

Earn a WSQ Certificate

Stay Ahead of the Algorithm

Is This Course For You?

Marketers Who Want to Stay Relevant

Business Owners Who Want to Grow Faster

Career Switchers Who Want a High-Demand Skill

Professionals Who Want to Add Marketing Skills

Skills You'll Gain

Real People. Real Campaigns. Real Results.

Ready to Build an AI-Capable Team?

Master the Complete AI Digital Marketing Stack

Course Modules

AI-Powered Content & Strategy

Next-Generation SEO & GEO

Automated SEM & Paid Advertising

AI-Driven Analytics & Insights

Course Fees & Subsidies

Pay less than $663.00 for this course!

Select preferred slot:

Part Time · Saturday Classes

Taught by Industry Practitioners. Trusted by Employers.

Our Instructors

Beh Min Yan

Kong Yu Ning

Chan Yu Siang

Beh Wei Chen

Darryl Wang

From Individuals to Organisations, Real Results Happen Here

FAQs on Digital Marketing with AI

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